It was hard to figure out the best tag line for UpDownNYC -- the iPhone app I developed that lists the MTA's elevator and escalator outages.
"Finding the MTA's elevator and escalator outages before you do."
"If you're going uptown or downtown, check UpDownNYC."
"Is your elevator up or down? Check UpDownNYC."
"You won't know if you'll being going up, down or nowhere without UpDownNYC."
Ultimately, I decided on the first one and kind of slip in the second one when I can.
Click here to open iTunes and download the simplest, sweetest, and most free iPhone app ever made by me so far.